Special Offers for OCEC Members from PR Newswire

As a member of the Orange County Entrepreneur Community you'll be entitled to special small business discounts valued up to $2000* from our partner PR Newswire. Just one of our benefits.

Upcoming Webinars from PR Newswire

Writing that Sells - Using PR Tools to Reach Consumers Directly

Wednesday, October 15, 2008
10:00 AM Pacific, 11:00 AM Mountain, 12:00 PM Central, 1:00 PM Eastern
Duration: Approximately 45 minutes

With millions of people linked into the Internet, news releases aren't just for journalists anymore. Consumers are reading news releases unfiltered by the media online. Do your news releases have what it takes to captivate a consumer audience - and sell them on your message?

Join us for a FREE webinar and learn how to make your news releases more engaging and relevant to an audience of media and consumers.

Guest Presenter:
Gail Z. Martin, Owner, DreamSpinner Communications

Click here to register

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MediaSense: A Case Study from the RNC & DNC - Gauging Media Impact

Thursday, October 16, 2008
10:00 AM Pacific, 11:00 AM Mountain, 12:00 PM Central, 1:00 PM Eastern
Duration: Approximately 45 minutes

Join PR Newswire for a FREE webinar as we discuss a media measurement case study detailing the impact of the Republican and Democratic National Conventions on the host cities of St. Paul and Denver. We'll look at a variety of factors discussed in the media that affected each city, both before and after the events.

Presenter:
Allison Murphy, Product Manager, PR Newswire

*Please note: Space is limited for this webinar. Please e-mail allison.murphy@prnewswire.com in order to register for this event.

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Build and Protect Your Brand Through Online Communications Management

Wednesday, October 22, 2008
10:00 AM Pacific, 11:00 AM Mountain, 12:00 PM Central, 1:00 PM Eastern
Duration: Approximately 45 minutes

The privilege to publish is no longer limited to the media and the wealthy. Today, anyone with access to a computer can publish information online where millions of people can access it and there's a good chance people are out there "talking" about your brand.

So what happens when an online conversation turns ugly and represents your brand in a negative light? In order to protect your brand, you must monitor online communication closely and know how to react to comments or information that could affect your brand image.

Join us for a FREE webinar and learn how to leverage the Web to build and protect your brand.

Guest Presenter:
David Binkowski, SVP, Director of Word of Mouth Marketing

Click here to register

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Reaching Hispanics Online, An Evolution: Understanding Cultural and Usage Trends to Employ Results-Driven Strategies

Wednesday, October 29, 2008
10:00 AM Pacific, 11:00 AM Mountain, 12:00 PM Central, 1:00 PM Eastern
Duration: Approximately 45 minutes

With 23 million U.S. Hispanics navigating the Internet in 2008* -- over 52% of the U.S. Latino population -- how do language, cultural and technology usage nuances play out online? Studies show that U.S. Latinos, more than any other ethnic group, rely on Hispanic media more than mainstream media. As marketers struggle to define and measure engagement in a fragmented Web 2.0 world, what are the implications of the latest findings among Latinos online? What does the type of media consumed imply for your online branding, marketing and advertising campaigns?

Join us for a FREE webinar as we address these important topics.

* = eMarketer, 2008

Guest Presenter:
Juan Tornoe, Founder, Hispanic Trending

Moderator:
Bill Gato, VP & Co-founder, Hispanic Digital Network

Click here to register

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ProfNetSM: The Life Cycle of a Media Opportunity

Thursday, October 30, 2008
10:00 AM Pacific, 11:00 AM Mountain, 12:00 PM Central, 1:00 PM Eastern
Duration: Approximately 45 minutes

Numerous news organizations utilize ProfNet to obtain information for their articles. Join us as we explore the ways in which opportunities are created by journalists through ProfNet and how to properly respond to these opportunities.

This FREE webinar will give participants an inside look into how ProfNet helps increase the visibility of experts in your organization and will also provide helpful tips on how to get noticed when responding to media opportunities.

Presenters:
Ted Skinner, Vice President - Public Relations Products, PR Newswire
Maria Perez, Director of News Operations, PR Newswire
Brett Simon, Manager - Broadcast & Wire Media Relations, PR Newswire

*Please note: Space is limited for this FREE webinar. Please e-mail ted.skinner@prnewswire.com in order to register for this event.

To access previous webinars on-demand click here.